A business website should load reliably, work well on mobile devices and make important information easy to find. Performance is influenced by the page itself, its images, scripts, hosting and third-party services.
Optimise images and page assets
Use appropriately sized images and modern formats where supported. Avoid loading large media files when a smaller version is sufficient.
Review scripts and plugins
Remove unused scripts and extensions, and keep the ones you rely on updated. Third-party widgets can affect loading time and should be reviewed periodically.
Test on real devices
Check key pages on mobile connections as well as desktop broadband. Pay attention to layout shifts, navigation, forms and the time it takes for the main content to appear.
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